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About

Joas has been leading the domestic market through its brand, a specialized living appliance brand that has built its reputation over 40 years since the establishment of Joas in 1982. This legacy is founded on our rich experience and diverse network in the domestic beauty appliance market. We are committed to delivering high-quality products by focusing on various aspects that influence consumer choices, such as performance, design, and innovation.
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Our product range extends beyond electric shavers, trimmers, and car vacuums. We continuously introduce new, innovative products to the market to meet evolving consumer needs and preferences. Our dedication to excellence and innovation ensures that we stay ahead of market trends, providing our customers with the best possible solutions.
In addition to our strong presence in the domestic market, we are actively expanding our reach internationally. We have successfully entered markets in Japan and Southeast Asia, and we are showing a keen interest in the U.S. and European markets. Our goal is to bring our exceptional products to a global audience, leveraging our expertise and commitment to quality.
We pride ourselves on our ability to adapt and innovate in a rapidly changing market, ensuring that our products meet the highest standards of quality and performance. As we continue to grow and expand, we remain dedicated to our core values of excellence, innovation, and customer satisfaction.
Our History

1982

  • Our brand has established in South Korea

1999

  • The company name has been revised to Joas Electronics.

2014

  • Established under Batum Korea Co.,Ltd.
  • The company name has been revised to Joas.
  • Official Joas on-line shopping mall released.

2015

  • Selected as the support company for youth start-ups organized by Korea SMEs and Start-ups Agency.
  • Licensing Deal with the global fashion brand ELLE for small appliances
  • Official Joas on-line shopping mall released
  • Headquarter relation to the Center for Start-up Innovation in Kyungkbok Univeristy
  • Acquied International Standard Certification ISO 9001 and ISO 14001
  • Radio Sponsor with Korean Broadcasting System (KBS)
  • Televised Sponsor with `There is no bad dog in the world` on Educational Broadcasting System (EBS)

2018

  • The company name has been revised to Joas Korea.
Joas is not just a brand; it is a promise of reliability, quality, and cutting-edge technology. We look forward to building on our 40-year legacy and continuing to lead the way in the living appliance industry, both domestically and internationally.